Zinpro celebrates 50th anniversary with a bold rebrand

Zinpro Corporation, the leading provider of performance trace mineral animal nutrition, is celebrating its 50th anniversary with a bold rebrand that represents its passion and commitment for the future: Advancing Performance Together.

Zinpro was founded in 1971 by Dean Anderson as a small organic trace mineral company. Today, the family-owned company employs a team of world-class animal scientists, has 11 regional offices worldwide and sells its products in more than 70 countries across the globe. Zinpro has grown into a leading global animal nutrition solution provider for ruminants, poultry, swine, equine, aquaculture, companion animal, and even humans.

Zinpro has evolved both the company and brand to reflect their pride in addressing the bigger picture with comprehensive solutions, tools, and resources that drive greater performance and business success. They know that when animals and people experience better health and well-being, that contributes to a healthier, more productive, and sustainable world for all. It is clear that both employees and customers are the cornerstones of Zinpro’s business and this is reflected in their new mission.

Together we work to achieve better health
and well-being for animals and people.

Hitting the 50-year mark is a significant milestone on a journey filled with global growth and industry-leading advancement. Reaching this milestone does not happen by chance. It takes a commitment to doing what is right, as well as the perfect blend of people, products, vision, and innovation. Zinpro has built their business and brand on a solid handshake, backed by proven science and an unwavering mission of sustainability and solutions that create a healthier, better world for all.

“Fifty years is a remarkable achievement! From humble beginnings, Zinpro has grown into the company we are today through scientific discovery to develop our products and continually advance our industry. This commitment to proven, tested solutions has helped us build trust with customers across the globe.”

Rob Sheffer, president and CEO of Zinpro

Zinpro is excited to work side-by-side with global partners and customers and to continue this journey with our striking new identity that reflects our comprehensive, solutions-based approach to better health and better performance for people and animals. As you’ll see in our brand launch video, Zinpro is more than minerals, so let’s do more together.

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Robyn Joubert is the marketing manager at Chemuniqué, contact Robyn at 074 252 3333 / robyn@chemunique.co.za.

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