25 values Chemuniqué is passionate about

As Chemuniqué celebrates its 25th anniversary, we reflect on our journey and the values that have enabled us to become a leader in the livestock production industry. Values are basic and fundamental beliefs that guide or motivate attitudes or actions; they serve as a guide for human behaviour. In an organisational context, companies that agree on and cultivate values as a culture outperform and sustain attention to results, accountability, healthy debate, and trust. This directly translates into more fulfilled colleagues, happier customers, and a healthier bottom line.

Living our values

The values that we embody at Chemuniqué have everything to do with creating, building, and sustaining trust. We prioritise:

  • building strong relationships with colleagues, customers, and partners;
  • open communication, teamwork, and transparency;
  • truthfulness in all our daily activities;
  • ethical business practices that demonstrate integrity and respect for all stakeholders;
  • continuous learning and improvement through feedback, reflection, and adaptation;
  • diversity, equity, and inclusion in all aspects of the organisation and its operations;
  • striving to reduce our environmental impact and promote sustainable practices in our operations and supply chain;
  • ensuring the health and well-being of employees and customers;
  • radical accountability in all business practices and decision-making;
  • scientific excellence and credibility;
  • high performance;
  • creativity and innovation to develop new products, solutions, and approaches;
  • investment in research and development;
  • hiring talented employees and providing them with ongoing training and development;
  • fostering a culture of collaboration;
  • responsiveness;
  • agility and resilience to overcome challenges and seize opportunities;
  • caring for instead of simply taking care of our customers’ needs;
  • placing the needs and interests of customers at the centre of all decision-making and operations to provide the best possible customer experience with every single interaction;
  • continuously finding ways to improve the customer experience;
  • flexibility and adaptability to meet the changing needs and expectations of customers;
  • delivering measurable economic benefits to our customers;
  • adding massive value to customers and their businesses.

Values are essential in organisational culture because they define our identity, guide our behaviour and decision-making, attract and retain excellent employees, promote a positive work environment, and shape external perception. With a clear set of values that we live every day, Chemuniqué is able to create a cohesive culture and achieve our own and our customers’ goals.

to improve their sustainability and efficiency in 
for the people of our region.

One thought on “25 values Chemuniqué is passionate about

  1. Elizabeth Kuhn says:

    I love this post Terry. Three values that really jumps out to me is radical responsibility, resilience and agility. Standing at AFMA I feel these values have been ‘the unfair advantage’ setting us apart since the last AFMA conference.

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