As Chemuniqué celebrates its 25th anniversary, we reflect on our journey and the values that have enabled us to become a leader in the livestock production industry. Values are basic and fundamental beliefs that guide or motivate attitudes or actions; they serve as a guide for human behaviour. In an organisational context, companies that agree on and cultivate values as a culture outperform and sustain attention to results, accountability, healthy debate, and trust. This directly translates into more fulfilled colleagues, happier customers, and a healthier bottom line.
Living our values
The values that we embody at Chemuniqué have everything to do with creating, building, and sustaining trust. We prioritise:
- building strong relationships with colleagues, customers, and partners;
- open communication, teamwork, and transparency;
- truthfulness in all our daily activities;
- ethical business practices that demonstrate integrity and respect for all stakeholders;
- continuous learning and improvement through feedback, reflection, and adaptation;
- diversity, equity, and inclusion in all aspects of the organisation and its operations;
- striving to reduce our environmental impact and promote sustainable practices in our operations and supply chain;
- ensuring the health and well-being of employees and customers;
- radical accountability in all business practices and decision-making;
- scientific excellence and credibility;
- high performance;
- creativity and innovation to develop new products, solutions, and approaches;
- investment in research and development;
- hiring talented employees and providing them with ongoing training and development;
- fostering a culture of collaboration;
- responsiveness;
- agility and resilience to overcome challenges and seize opportunities;
- caring for instead of simply taking care of our customers’ needs;
- placing the needs and interests of customers at the centre of all decision-making and operations to provide the best possible customer experience with every single interaction;
- continuously finding ways to improve the customer experience;
- flexibility and adaptability to meet the changing needs and expectations of customers;
- delivering measurable economic benefits to our customers;
- adding massive value to customers and their businesses.
Values are essential in organisational culture because they define our identity, guide our behaviour and decision-making, attract and retain excellent employees, promote a positive work environment, and shape external perception. With a clear set of values that we live every day, Chemuniqué is able to create a cohesive culture and achieve our own and our customers’ goals.
I love this post Terry. Three values that really jumps out to me is radical responsibility, resilience and agility. Standing at AFMA I feel these values have been ‘the unfair advantage’ setting us apart since the last AFMA conference.