See money differently

See Money Differently

We have just endured a long, hard dry season and for me, it illustrated that there are two kinds of people in this world when times are tough. There are those who cut as many costs as possible, hold on tight and wait out the bad times. And then there are those who focus on how to take advantage of opportunities, no matter what the situation. You either tighten your belt and wait it out, or you go out and make more money. Your reaction depends on how you view and deal with money.

A lot of farmers focus on input costs only. I think that a more holistic view is needed if you want to make the most of your dairy business. I think a small change of mind in some of the following areas can, in the final outcome, yield big returns for your business.



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Alex Jenkins is a technical specialist in the ruminant team at Chemuniqué and holds a master's degree in animal science from the University of KwaZulu-Natal.

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