Customer survey
1
Interviewee information
2
Historical info
3
Industry perspective
4
Perceptions of Chemuniqué
5
Relationship factors
Client name
(Required)
Location
(Required)
Interviewee name
(Required)
Interviewee title
(Required)
Select
Mr
Mrs
Miss
Ms
Mx
Dr
1. How long have you been a Chemuniqué customer?
0–5 years
5–10 years
10–15 years
15–20 years
> 20 years
2. What are the most important features or attributes you look for in a feed additive supplier?
3. How often do you re-evaluate your choice of feed additive suppliers?
Quarterly
Every six months
Annually
4. How often do you re-evaluate your feed additive components?
Quarterly
Every six months
Annually
5. Rank the following factors that influence your feed additive purchasing decisions: (allow ranking from 1–10)
1
2
3
4
5
6
7
8
9
10
Relationships/trust with suppliers
Return on investment (ROI)
Perceived industry leadership, e.g. Internationally peer-reviewed scientific publications
International trial data
Local trial data
Product efficacy
Customer service and communication
Product price
Technical advice on product application
Additional services (e.g. regular enzyme analysis, NIR services)
6. Are there any factors not listed above that you feel particularly strongly about?
Select
Yes
No
If yes, please specify
7. What is your view on the future of animal agriculture in South Africa?
8. What new or emerging trends in animal nutrition and feed additives are you most excited about?
9. How significant a role does ESG (environmental, social, and governance) principles play in your strategy, and why?
10. What are the most common pain points you experience with products/services in the animal science industry?
11. What is the most significant challenge your business is facing at the moment?
12. On a scale of 1 star (hardly ever available) to 10 stars (extremely available), how would you rate the availability of the Chemuniqué products and why?
10
9
8
7
6
5
4
3
2
1
13. On a scale of 1 star (mundane commodities) to 10 stars (extremely innovative), how would you rate the innovation of Chemuniqué products and why?
10
9
8
7
6
5
4
3
2
1
14. On a scale of 1 star (not knowledgable) to 10 stars (extremely knowledgable), how would you rate the knowledge base of the Chemuniqué staff? Are they able to provide relevant information and handle your questions?
10
9
8
7
6
5
4
3
2
1
15. How does Chemuniqué's technical support compare to other suppliers you have worked with?
Superior
Equal
Sub-par/ below what was sold to me
No basis for comparison
16. How does Chemuniqué's customer service compare to other suppliers you have worked with?
Superior
Equal
Sub-par/ below what was sold to me
No basis for comparison
17. On a scale of of 1 star (not valuable at all) to 10 stars (extremely valuable), how would you rate Chemuniqué’s contribution to the industry in terms of value and why?
10
9
8
7
6
5
4
3
2
1
18. Please describe a specific moment when you felt particularly satisfied or delighted with your experience using a Chemuniqué product/service.
19. How can Chemuniqué's products and/or services contribute to your overall business efficiency?
20. What additional products, services, or support would make you even more likely to continue a long-term relationship with Chemuniqué?
21. How would you describe your relationship with your Chemuniqué sales representative and technical support team (tick all that apply)?
Adaptable
Dysfunctional
Helpful
Supportive
Agreeable
Exhausting
Intimidating
Synergistic
Amicable
Informal
Loyal
Tense
Argumentative
Formal
Manipulative
Toxic
Collaborative
Fun Polite
Transactional
Committed
Functional
Productive
Trusting
Confrontational
Generous
Respectful
Unconstructive
Courteous
Genuine Sincere
Understanding
22. My interactions with Chemuniqué leave me feeling:
like I am the most important person in the word.
like I have a partner in my business.
that they understand me and the needs of my business.
valued.
disappointed.
like I don’t matter to them.
Other
Please specify
23. Do you feel that Chemuniqué's values align with your professional values or goals? Why or why not?
24. How often would you like to receive updates regarding the latest research, international presentations, and/or product updates:
Weekly
Monthly
Quarterly
Twice a year
Don’t call me, I’ll call you
How would you like the updates?
In writing
Via phone call
In person
25. What is the single most important factor that would strengthen the relationship between your organisation and Chemuniqué?
26. On a scale of 1 star (not at all likely) to 10 stars (extremely likely), how likely is it that you would continue using Chemuniqué as your animal feed additive provider of choice over the next three to five years?
10
9
8
7
6
5
4
3
2
1
27. On a scale of 1 star (not at all likely) to 10 stars (extremely likely), how likely is it that you would recommend our animal nutrition products to a friend or colleague?
10
9
8
7
6
5
4
3
2
1
Δ
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